Meal boxes right to your door 🥕 - Belgium

Mealtimes are made to be simple. HelloFresh is so much more than a recipe box! HelloFresh provides all the ingredients and inspiration for stress-free cooking, so you discover new recipes every week without having to think about groceries or inspiration. Every week you choose from more than 80 recipes developed by chefs: from 5-minute recipes and air fryer recipes to dishes from world cuisines, delivered to your home at your chosen time. Nooit Meer Saai Eten. Je chéft het met HelloFresh.

HelloFresh is looking for talented content creators to show how HelloFresh breaks the routine of always cooking the same dishes and makes cooking fun, surprising and simple again.

💡 How does it work?

• You receive a gift voucher for a HelloFresh subscription with 2 free meal boxes of 3 meals (with the option of more boxes). No premium dishes
• The offer for your followers, in Dutch: "Tot €70 korting"* and in French: *« Jusqu'à 70 € de réduction »**. *Offer conditions apply, for new customers and customers reactivating their account after a year
• Show the ordering process, unpacking, cooking and enjoying the food. Post three stories plus a reminder story to maximise your sign-ups

🎬 Brief: Nooit Meer Saai Eten

Many people cook the same dishes over and over, not because they want to, but because it is easy. This campaign is not about the HelloFresh box, but about the feeling people recognise: "Actually, I eat the same thing far too often..." Show how HelloFresh breaks that routine and makes your life easier, instead of just explaining what HelloFresh is.

Key message: Nooit Meer Saai Eten. Je chéft het met HelloFresh.

How to build your video (approx. 30 sec):

• Hook (0-3 sec): a recognisable frustration, a tasty food shot or a personal moment
• Recognisable problem (3-8 sec): show why it is a frustration and make it personal
• HelloFresh as the solution (8-18 sec): show the product and the cooking. The product is visible within 5 seconds
• End result (18-25 sec): show the dish and share why it makes the difference for you
• Offer & CTA (25-30 sec): up to €70 off, both spoken and on screen

Hook examples:

• "Ik kwam erachter dat ik eigenlijk elke week hetzelfde eet..."
• "POV: je hebt alweer geen idee wat je vanavond gaat eten."
• "Als jouw weekmenu er ook zo uitziet..."
• "Mijn favoriete kookhack van dit jaar."

Do's: face visible within 1 second, strong hook within 3 seconds, product visible within 5 seconds, lots of food close-ups, show the cooking, fast pace, film in daylight, show emotion, make it personal and end with a clear CTA.

Don'ts: long introductions, an overly commercial tone of voice, listing all the USPs in a row, only showing the HelloFresh box, other brands or alcohol in view. Don't say "healthy food" ("gezond eten"), say "varied" ("gevarieerd") instead.

Checklist before you post: face within 1 second, hook within 3 seconds, product within 5 seconds, fast edits, food close-ups, end result visible, at least 2 USPs included and end with your personal opinion.

💸 Payment

• €100 per sign-up via your tracking link within Belgium
• €30 per sign-up outside Belgium and €30 per reactivation
• Every sign-up earns you a new box
• Your Filify dashboard shows your subscriptions every 7 days, updated weekly

🧾 Invoicing

• At the beginning of each month we email you that the previous month's sign-ups are approved. Then send your invoice to invoice@filify.app with the details from the "Payment" section (processed within 45 days)
• Your conversions and earnings are in the campaign dashboard

⚠️ Fundraising with your followers or telling how much you earn per sign-up is not allowed.